REVIEW of the music video by our target audience :)

Once the music video was completed, we showed 3 members of our target audience to watch our video, keeping note as to what they saw. At the end, we asked all of them a couple of questions as to the aspects of the video and what they liked/didn't like about it. Their answers were as follows:

Person no.1

Question 1)        What did you think of the video? Liked, disliked. Aspects that you thought were interesting etc.

Answer                The video looked professional. Good editing, lighting and the cinematography was also good.

Question 2)        What did you MAINLY like? Aka what was your favourite aspect of the video?

Answer                                The clips of the band

Question 3)        What did you MAINLY not like? Aka what was the worst aspect of the video?

Answer                                the ending dragged a bit.

Question 4)        Was the music video itself understandable? Were you confused and/or did you understand what was going on?

Answer                yes

Question 5)        Did you understand that this video (in some way) was promoting a media/TV programme? If so, how?

Answer                Yes, but it would have been more understandable with more characters

Question 6)        Did you think this was a rock video? And if so, why?

Answer                yes, because of the performance and presentation of the band and the instruments.

Question 7)        Did you like the “story” of the music video?

Answer                yes, it was easy to follow and it also made you think.

Question 8)        Did you like the “band” and the way they acted/presented themselves in the music video?

Answer                yes, it was good and funny

Question 9)        Any other points you would suggest improvement on? And/or anything else that wasn’t appealing to you in the video?

Answer                The repetitive falling went on for too long

Person no.2

Question 1)        What did you think of the video? Liked, disliked. Aspects that you thought were interesting etc.

Answer                Quite well timed. The jump cuts and repeated shots. A little too prevalent but overall good video.

Question 2)        What did you MAINLY like? Aka what was your favourite aspect of the video?

Answer                                performance and audio.

Question 3)        What did you MAINLY not like? Aka what was the worst aspect of the video?

Answer                                repeated shots.

Question 4)        Was the music video itself understandable? Were you confused and/or did you understand what was going on?

Answer                yes.

Question 5)        Did you understand that this video (in some way) was promoting a media/TV programme? If so, how?

Answer                General music video. Wouldn’t know it as a promotion without seeing the tv programme.

Question 6)        Did you think this was a rock video? And if so, why?

Answer                yes, there was rock.

Question 7)        Did you like the “story” of the music video?

Answer                Quick and simple, good stuff.

Question 8)        Did you like the “band” and the way they acted/presented themselves in the music video?

Answer                Timing was a little out, but overall good.

Question 9)        Any other points you would suggest improvement on? And/or anything else that wasn’t appealing to you in the video?

Answer                the constant video quality change.

Person no.3

Question 1)        What did you think of the video? Liked, disliked. Aspects that you thought were

interesting etc.

Answer                clever narrative. Good performance, shots, effective lighting. Camera

effects.

Question 2)        What did you MAINLY like? Aka what was your favourite aspect of the video?

Answer                                good narrative. Unexpected twist at end.

Question 3)        What did you MAINLY not like? Aka what was the worst aspect of the video?

Answer                                some continuity, lighting.

Question 4)        Was the music video itself understandable? Were you confused and/or did you

understand what was going on?

Answer                yes.

Question 5)        Did you understand that this video (in some way) was promoting a media/TV

programme? If so, how?

Answer                understandable to a degree, narrative could have been clearer and more

related to TV show.

Question 6)        Did you think this was a rock video? And if so, why?

Answer                yes, performance shots.

Question 7)        Did you like the “story” of the music video?

Answer                yes, good twist, understandable, quite effective.

Question 8)        Did you like the “band” and the way they acted/presented themselves in the music

video?

Answer                yes, believable, looked into it (performing), good interactions between them.

Question 9)        Any other points you would suggest improvement on? And/or anything else that wasn’t

appealing to you in the video?

Answer                more interactions between band members.

Lost Prophets

Lost Prophets Bio:

The LostPhophets band includes Ian Watkins, Jamie Oliver, Lee Gaze, Mike Lewis, Stuart Richardson, Luke Johnson

Eearly years
Lost prophets are a welsh rock band from Pontypridd they formed in 1997. They were founded by vocalist Ian Watkins, bassist and guitarist Mike Lewis, drummer Mike Chiplin, and guitarist Lee Gaze. They first started out as part of the fledging South Wales scene- they originally called themselves “The bum mules” They played venues all across Wales. From there they built up the career and began touring in the UK the band recorded three demos which included Here comes the party, Para Todas las Putas Celosas and The Fake Sound of Progress. These were produced by Stuart Richardson, who joined the band as bassist for the latter recording Mike Lewis at this point switched to rhythm guitar. The Fake Sound of Progress also included the addition of DJ Stepzak, who would remain with the band for around a year. The first three tracks from their third demo were refined and re-recorded for the release of their debut album of the same name: the title track, "MOAC Supreme" and "Stopquote" — the latter two were renamed "A Thousand Apologies" and "Awkward", respectively. All of the EPs are out of print, and are very rare.
The band caught the attention of the two music publishers Kerrang! and Metal Hammer magazines both giving them glancing reviews. In 1999 they signed in with Independent label Visible Noise

2000 -2002 - The Fakesoundofprogress
There first debut album was released through Visible Noise, it was recorded on less than two weeks for £4000, because the record caused a lot of influences it was re-released the following year by Columbia records. Shortly after the record had been released DJ Stepzac no longer wanted to be a part of the band so he was replaced by Jamie Oliver. There first song, the first song title was a reference to a video game. Q Prime management who represent artists such as Metallica assisted the band and helped them get noticed by major record labels. The band decided to sign with Columbia records.

2003-2004 - Start Something
After finishing touring the band decided to take a brief break, during this break they decided to start writing on the new album which was labelled "Start Something". they started writing this album in Wales but then later on moved to Los Angeles’s, there they recorded there album with producer Eric Valentine. They released a hit song called "Burn Burn" from the newly released album, the song was played on every major music channel and radio stations but it did also receive some criticism. "Burn Burn" was released on 3 November 2003, and was originally scheduled to be closely followed by the release of the album. The release of the album was delayed several times and a headlining tour of the UK, was also postponed during this time. The band rescheduled the cancelled UK shows, with the exception of their scheduled appearance at the Reading and Leeds Festivals, stating in magazine interviews that honouring those commitments would have meant leaving the recording studio while the album was only half completed. The album was released in the UK on 2 February 2004, and was commercially successful, achieving number four in the UK Albums Chart. The album has sold over 2.5 million copies worldwide
2005-2007 - Liberation Transmission

On 19 June 2005, founding member Mike Chiplin left the group to pursue other musical opportunities. The remaining members decided to move on and try something new, they decided to go back to Wales and work on demos for the new album they released their new album lost in Translation in early 2006
2007-2010 - The Betrayed

Minutes

17/01/11

•        We have just started working on unit 18  
• Chris and I have decided to work together as we worked well together whilst filming unit 23.      We decided to use the song wake up by Lost prophets as we both liked the band and we thought it would fit in perfectly in our film EraceD.       
• We had to find a song which would fit into our film and we found this song was perfect
• We wrote a letter to the band  

21/01/11

• ·         We received a letter from the Lost Prophets production company
  ·         They are letting us use their song Wake-up but with a few conditions
  ·         We are not allowed to put the music video up on YouTube
  ·         We are not allowed to release it as our own
  ·         We are not allowed to make it available publically
  ·         Once we got consent we start broadcasting on ideas.

23/01/11

·         We started broadcasting on how we wanted the music video to look like

·         We started looking at possible actors who would suit the music video and who wouldn’t mind giving up some time to participate

·         We found some actors who worked on EraceD and didn’t mind working on the music video project with us

25/01/11

27/01/11

·         In today’s lesson we have gone over most of A02

·         But we have still got to complete risk assessment forms, storyboards and more planning

·         We have created a blog and on this blog we have ideas about music videos and have put up information about the gene e have chosen

·         We have also created a questionnaire, which we will  give out to people so we can find out what our target audience will like

29/01/11

·         In today’s lesson we have spent time on the blog

·         We have added images of rock bands we have put information about ourselves and what we are doing on the blog

·         We have also create a Facebook page for the music video

·         We have created a music video page so actors can get hold of us and let us know any additional information about wheatear plans have changed and they can’t make it

·         And we can let them know what is going to happen, where we are going to film, and what time we are going to film.

2/02/11

·         In today’s lesson we have gone over filming schedule

·         What we are going to do

·         What roles we are going to play

·         We have gone over props, make-up etc

4/02/11

·         In today’s lesson we will g over the filming schedule for next week

·         Today we are going to go over the filming schedule for today also

·         We have everything done for today’s filming

·         Next week we will film the storyline of the song

·         We have planned what the storyline will be and when we are going to film

·         We have decided to film every lunch time

·         Have planned times and locations we will film for next week.

4/03/11

·         Since finishing filming two weeks ago we have just been editing

·         We have also been doing work from the unit 18 booklet

·         We have taken turns editing and completing tasks

7/03/11

• we have just been editing the music video to get the final production together.

·         In today’s lesson we discussed scenery and where we should shoot the music video

·         We have discussed time it will take to film

·         We have gone over what equipment is needed and what will be available

·         We have gone over what positions actors will play

·         We have gone over what cameras we will be using and who will film the video

Focus Group video

Me and nahida now need to do a focus group in which we ask for volunteers of a certain age-group to answer some questions. We will video this and post the video onto our blog. The aim for this is to ask:
What they except to see in our genre of video?
what do they want to see more of - band or story?
etc

Group folder/work

Now that we have done our filming, it is now time for writing it down onto both our blog and into our group folder. We need to print off our risk assessment sheets, storyboards and plot narratives into our group folder.

in the next week we shall ask a few volunteers to appear in an audience feedback video in which we shall record the volenteers answering questions about clips and views towards the music video's that we will show and ideas/influences towards our music video.

Filming has finished, now time for good ol' editing :)

We managed to film all our necassary scenes in a matter of 3 days so we are ahead of schedule which is awesome :) on Friday, we will start uploading and editing our footage. Hopefully by the 18th Feb we could be finished but first we need to see if we need to re-film or change anything with the footage that we have.

filming from Tuesday and Wednesday

Tuesday - We filmed all of the scenes which "start" the dream story at the back of the college field. The begining part is wen our subject wakes up in a woodland and notices a hooded figure, they walk away and our subject tries to follow him.

Wednesday - We filmed all of the "end" part of the dream story in which our subject follows the hooded person to another location and suddenly notices that he has dissappeared. He turns to see the hooded person, they reveal themselves to be the subject and in shock our subject falls onto the floor. Here we will edit to finish the sequence which we filmed on monday which was the 'waking up' scenario. This will be cut to go after the bit where our subject falls.

filming from monday

we filmed all of the alleyway scene aswell as the sleeping scene.

Errors - the only errors that we had were the constant people that kept walking through. Because we were in a public place it was harder to continuously film as the public kept walking past.

Filming that will occur from Monday the 7th Feb - Thursday 10th

this is a layout as to the filming, the times we will film and the scenes we will be doing in each session. Aswell as a brief synopsis of what the "story" of the music video is about.

Story -   Guy walks into shot and falls asleep on brick wall

Cut to first dream scene – woodland, finds himself in woodland. Wanders around and then suddenly notices mysterious hooded figure who hints to follow him. Guy follows him and camera cuts to guy sleeping at brick wall

Next scene is guy wandering down alleyways looking for the hooded figure, he is hiding round corners and guy tries to follow, again as he goes round corners and camera cuts to him sleeping again.

Final scene is of guy in woodland and then he turns and figure is there, he reveals and it is himself. Guy falls back and wakes from dream

Cut back to sleeping and he wakes up and walks away. As he walks away, the camera pans to the side to reveal the hooded figure still there and he walks off, ends with gentle blackout.

Friday – footage

On Friday the 11th after the filming, we will gather the footage we have and start putting it on the computer.

DAY	TIME	LOCATION	SCENARIO BEING FILMED
Monday	2-3pm	alleyway/journey to Sainsbury’s	Scene starts with me walking into the scene. Here we will film me walking around and looking around. The hooded figure is there behind/round corners and I am trying to get him and the camera cuts every time I go round a ‘corner’.
Tuesday	1-2pm	back of the field/me wandering around	The “beginning” part of the dream. I look around and I’m wondering where I am. I suddenly notice a hooded figure and he hints me to follow him. He disappears and I try to follow him, this leads to the next DREAM SCENE.
Wednesday	12-1pm	building next to Sainsbury’s/Brick wall – sleeping scene	Here is the “main” story. Me sleeping, every now and again, I toss and turn. After being filmed sleeping for about 5 minutes I suddenly wake up and react as if “it was all just a dream…” I then get up and walk off. As I walk away. Shot changes to moving along and it is hooded figure who is there.
Thurs	1-3pm	woodland/Woking Park opposite tennis courts	The “final scene” of the semi story, with me appearing in the woodland, I wander around looking for hooded figure. I turn and he appears, look at my face and hooded figure reveals himself, it is me. I fall/show in shock and cut to me sleeping.

Filming session from friday

The clips and footage that were film varied in many different ways, including filming the whole band together, filming each member of the band, filming in a different "light" and mobility filming in which the cameraman moved around the musicians to make the audience "fell like they were there".

It was successful and we have gathered alot of footage. Now we will be filming from Monday the 7th Feb, in our own time and we shall be filing the "story" element of the music video.

First filming session

Friday the 5th of February will be the first filming session for mine and nahida's music video.

scene being filmed - the band "playing" the song

location - Luke's house

Idea behind scenario - myself and other people will pretend to play the musicians from Lostprophets. We will pretend to "perform" the song and we will record this several times.

 - 1 camera shot of the whole group together
 - camera shots of each individual person
 - and 1 "moving" camera which will move around/ react to the band

The band =

Liam - bass

Luke - drums

max will be our extra, as he will be holding the camera

Chris - vocals



Elliot - guitar

Some stereotypical Rock Bands and/or influenced bands

 Bon Jovi - Rock

Bring Me The Horizon - Rock/Heavy Metal

Evanescence - Rock/Punk Rock

Faith No More - Classic Rock

Green Day - Punk Rock

Incubus - CLassic Rock/Electric

Linkin Park - Rock/Screamer

Nickelback - Classic Rock

Paramore - Punk Rock

You Me At Six - Punk Rock

And many more......

What is Rock music?

Rock music, is as it says in Wikipedia:

"Rock music is a genre of music that entered the mainstream in the 1960s. The sound of rock often revolves around the electric guitar, bass guitar, drums, and keyboard instruments. Guitar solos feature prominently in rock music; however, keyboard, and blues-style harmonica are also sometimes used as soloing instruments. In its purest form", it has three chords, a strong, insistent back beat, and a catchy melody.

A group of musicians specializing in rock music is called a rock band. Many rock groups consist of an electric guitarist, lead singer, bass guitarist, and a drummer. Rock bands from some genres, particularly those related to rock's foundations in rock and roll, include a saxophone. More rarely, groups also utilize bowed stringed instruments such as violins or cellos, and brass instruments such as trumpets or trombones."

A band which have used some of these instruments are The Calling in which their song “For You” consists of violins.

The Song that will promote/be relevant to the film that we created - 23 ep2 EraceD

Lostprophets - Wake Up (Make a move) from the album Start Something.

http://www.youtube.com/watch?v=-FtzaDxHgLk

The genre of the music Nahida and I are going for

Genre – Rock/heavy metal = conventions

The props included in the video are related to “rock/heavy metal” e.g. skulls, death, crows, fire, weapons, black “objects”, T-shirts/clothes which are bloody, destructive, mention death/ quotes bands etc. The video is not ordinary and very heavy and distorted sometimes. A lot of the views and exaggeration in the video is based on both the guitars and drums of the band aswell as “parts” of the song which are up beating/loud.

Analysing music video's - Bring Me The Horizon = The Sadness will never end

Analysing Music Videos

Use the following questions to analyse Music Videos.

Relevant key concepts: Genre/Audience/Codes and Conventions/USP

1. What is the purpose of a music video?

A music video is used to promote the band and the song they are performing. With this they create a short 3-5 minute “film” with the band playing in an environment that matches the song and sometimes a narrative i.e. a story that goes with the song. The video can sometimes promote a film/TV series that the song is from. In this case both the band, and the movie is being promoted and clips from the movie will be shown in a stylistic way that matches the song.

2. List the elements that make up the majority of music video.

      The band themselves

Instruments

Close-ups of at least one of the band members (especially the singer)

Lighting – matches the pace and tempo of the song

Sound

Props

Location for band and for “narrative”

Watch a selection of music video closely and answer the following questions:

3. What genre of music is this? How do you know?

Rock/heavy metal.

The name of the band (Bring me the horizon), video is slightly distorted/jumpy, close ups of singer and guitar’s. How the band is behaving (jumping, head smashing), the colours of the “video” are gothic and dark. Setting – woodland (scary). It is an angry video and the song is about revolting/rioting.

4. Comment on the style and song used.

The style is simple, jolted and distorted and mysterious. The setting and colours of the video are gothic and stereotypical for a heavy metal band. The song includes “screamers” and shouting and a lot of movement. The music is loud and boisterous. The video is quick and moves from one “scene” to the next. Constantly in movement.

5. Who do you think is the main target audience for this video? Why?

Fans who enjoy heavy metal – loud music and they are a heavy metal band.

Goths – stereotypical colours used, setting and the song itself

Girls – the whole band are guys

Fans of the band – previous music, relate to music (fans of similar genre)

Teenagers e.g. 15-21 – stereotypical and more teenagers appear to listen to this genre

6. How does the music video attempt to interest the audience?

Keep the audience entertained. The narrative behind the song tells a “story” about rebellion. The camera emphasises the movement and feeling that the audience are similarly feeling whilst watching this video. The quick cuts engage the audience into wanting to know what is going to happen in the narrative. The song itself is upbeat.

7. What atmosphere is created?

Chaotic, riot, revolution. Darkness, destruction, fighting back/fighting, being alone, anger. A feeling of “shouting out” and causing a riot.

8. Comment thoroughly on how the technical aspects: camera framing, angle, movement, editing, sound and mise-en-scene are employed within the music video.

Camera framing:     

Angle movement:   

Editing:                     

Sound:                      

Mise-en-scene:       

Do particular genres like Rock and Hip-Hop use stock methods of promotion? List these methods for two genres you can think of.